September 2011
17 posts
4 tags
August 2011
16 posts
1 tag
/cities: My love for Optima, articulated. →
cities:
‘Optima is the anti-Helvetica. Zapf designed it in the early 1950s, around the same time that Helvetica was taking shape, but he had a completely different and far more profound sense of what a typeface ought to be. Instead of being mathematically perfect and untethered to a particular…
1 tag
5 tags
2 tags
1 tag
